The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR اقرأ

Isbn 10: 1621537153

ISBN 13: 978-1621537151

Maxim Behar The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR kindle اقرأ

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"An excellent guide." -Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.

مؤلف :Maxim Behar
Isbn 10 :1621537153
ISBN 13 :978-1621537151
عدد الصفحات :312 صفحات
الناشر :Allworth Press,U.S.
لغة :English
الأبعاد والأبعاد :15.2 x 3 x 22.9 cm
وزن :481 g
نشرت من قبل The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR:17 أكتوبر، 2019
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